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Business Plan Tips

What Investors Are Looking For In A Plan

Investors - whether angels or VCs - are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if you explain in your plan that of your team members knows has expertise in this area. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors read a lot of business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100-page plan. Today, some entrepreneurs use a 15 slide Power Point presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's worded differently, can get really tiring. If you try and be as precise and to the point as possible, people are more likely to want to read it.

Write In Plain English

If you can't explain your idea in clear and simple English, either you don't understand what you're talking about (”What is a transaction enabled atomic journaling database server, anyway?”) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the “premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months.” Your product will reach “new heights in customer experience through the use of personalization and one-to-one profiling and customization.” It will be “user friendly” because you will be creating a truly “ecstatic customer experience.” It is a “quantum leap forward” in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase “quantum leap” really doesn't mean anything). Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, try and back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Don't give more away than you want to

Be aware of who is reading your information, and never give away more information than you feel comfortable with. Do due diligence on anyone who you are dealing with. If you do need to reveal sensitive information, ask for a Non Disclosure Agreement (NDA) to be signed.


Latest Investors

Hong Kong > Hong Kong

CNY1,000,000 to CNY100,000,000

February 2, 2012

Looking for Angel Fund, VC, JV, First round/secound round funding investment opportunity.

United States > Tianjin

CNY70,000 to CNY700,000

January 6, 2012

Successful entrepeneur with 40 years experience in import / export / retail and wholesale distribution of specialty building materials and craft supplies.

China > Shanghai

CNY0 to CNY3,000,000

December 20, 2011

Hi, I'm an angel investor based in Shanghai, China. I have over 10 years of work experience in finance in investment banks and fund of hedge funds, with four years on the ground in China. The rest of the time I have worked and studied in the US, my home country. I have most experience working with consumer goods/services companies and seek to leverage my network of contacts, my finance and strategy skillset, and creativity in that industry. I'm currently seeding three businesses (one in fashion, one in wellness products, and the last in fitness) and look for hands-on involvement in additional ventures. Thanks and best wishes!

United States > Jiangsu

CNY100,000 to CNY50,000,000

December 19, 2011

I represent a group of investors, based in the United States, and our interest is to invest in businesses and ideas. Married, I am currently a PhD holder, and I am 47 years old. We believe China is an entity with lots of investment opportunities, and we are willing to invest in China. Our role will be silent, and we are willing to provide all that is needed to ensure the possibility of a successful investment cooperation.

China > Guangdong

CNY10,000 to CNY300,000

December 1, 2011

Highly educated executive manager at a China based manufacturing company with extensive overseas experience. Starting to do angel investing and depending on overlap, will range from silent to active investor.

China > Beijing

CNY500,000 to CNY5,000,000

November 30, 2011

Beijing PiYi Investment Management Co. Limited is a fast-growing pioneer in the Chinese private investment market. Through a group of unique platforms, the company bridges the gap between information, projects, investors, and education to create new opportunities and value for members and partners. PiYi Investment has over a decade of domestic China private equity experience across many sectors, including Banking and Financial Services, Mining, Real Estate, Steel, Education, Manufacturing and New Energy. Deep insight into local markets is combined with strong execution capability supported by strategic alliances formed in government, industry, and academia. With an open mind we are always seeking new challenges, opportunities and investment possibilities.

China > Shanghai

CNY1,000,000 to CNY10,000,000

October 10, 2011

Looking for the next big thing -- can be in any industry. Aside from business potential, management quality is certainly a key factor.

United States > Beverly Hills, California

CNY1,650,000 to CNY650,000,000

September 26, 2011

I am actively searching for investments that best utilize skills, experience and education I have gained in the areas of: administrative computer network and security systems, property management, loss prevention and customer service in the hospitality industry. Also have experience in photo and video production work and in the automotive technical industry. As my resume shows, I have had positions in these fields. I will be happy to begin the application process as soon as possible. I look forward to hearing from you at your earliest convenience.

Romania > Bucharest

CNY30,000 to CNY10,000,000

September 13, 2011

I represent Capital Knowledge, an Romanian investment company. We are interested in investing in high ROI and growth businesses.

China > Shanghai

CNY100,000 to CNY200,000

September 12, 2011

I'm a young individual investor looking for the right business idea to put in up to 200,000 RMB at once. I'm interested in the whole dining experience as well as bars and lounges.

China > Shanghai

CNY50,000 to CNY2,000,000

July 26, 2011

I am a french National with extensive international experience in multinationals in the food & beverage sector, covering management positions for 15 years + in europe, middle east, africa and asia. I spent the last 3 years in China in a Managing director role for a multinational wine & spirits company, and previous 4 years in Hong Kong as a Regional director Asia. I have now decided to leave the corporate world and strong of my knowldge of Asia and China in particular, I am willing to explore some investments in the region. Fluent in French, English, Italian and Spanish I really believe China is the future and I am willing to make good use of my experience to go for new ventures. Cheers

United States > Hastings on Hudson

CNY10,000 to CNY25,000,000

July 6, 2011

Work with an investor who is looking to invest in dynamic Chinese companies

China > Beijing

CNY20,000 to CNY12,000,000

June 13, 2011

Prof in economics, was in Europe , USA and China. Private Angel investor, background in private equity.

United States > Cupertino

CNY20,000 to CNY200,000

June 1, 2011

Sam Kao co-founded Micro Center Computer Inc in 1990 and was a board member of Supermicro Computer which went to a successful IPO in 2007. Now Sam is focused on start-up company and investment. Sam has over 25 years of extensive background in development, engineering and business management and has been a successful engineer/manager/consultant/executive in several well-respected companies such as Sony, Fairchild, Telesensory, and Snap-on Diagnostics.

India > Jilin

CNY10,000 to CNY10,000,000

May 28, 2011

We are looking for genuine and honest companies that seek investment. The founders experience, skills and background are important criteria.

United States > Centennial

CNY1,000,000 to CNY20,000,000

May 5, 2011

Top of Asia Capital Partners, Inc. (TOACP) focuses on technology- based opportunities within mainland China. We have established substantial local knowledge and ground resources capable of identifying exceptional opportunities, facilitating due diligence, sourcing capital, creating appropriate legal structures and lending operational support as needed to position a venture for a successful exit. TOACP posseses the know-how, patience and creativity required to complete complex transactions even in the most challenging financial markets.

China > Fujian

CNY0 to CNY50,000,000

April 18, 2011

We are a private investment firm focussed on business building and growth of small to medium size companies. Since starting in 2003 we have developed a number of ventures across our main markets in Europe and China. Our team has extensive experience in developing businesses in the fields of food and health care, yachting, clean technology and engineering.

China > Shanghai

CNY80,000,000 to CNY500,000,000

March 28, 2011

I work at Pingan Trust, the trust arm of Pingan Group, one of largest financial institutions in China and dual listed in mainland China and HK stock exchanges. We focus on late stage investments, preferably pre-IPOs or PIPEs in China. Sector preferences are healthcare/pharm, consumer goods, advanced manufacturing, new material, new energy, scarce resources, etc. Minimum investment each project is expected to be over USD15 mm ideally. Currently only local currency investments can be entertained. Please contact me at my private email qiukun@hotmail.com if you have interesting proposals. Thanks.

China > Shanghai

CNY10,000 to CNY100,000

March 15, 2011

UK expat currently running 3 successful businesses in Shanghai. I'm looking for business opportunities that would compliement my current business interests. I'm a UK director in a Data Storage company, a marketing research company specialising in international investing and a financial services company. I can invest and work in a hands on capacity. I have an extensive internationals network which would naturally valuable to any business looking to export or win international contracts.

China > Shanghai

CNY100,000 to CNY1,000,000

March 11, 2011

I'm a 39 years old Israeli entrepreneur with 12 years experience in China. I have had 2 businesses here already and now looking into establishing the third, after successfully selling the last one. I’m married. I have a Master degree from a top university in Australia and I am a fluent Mandarin speaker. In the past I was involved in training, hospitality and editorial work. I am looking for investment which will include hands-on involvement in a new business in China.



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