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5 Tips To Optimize Your LinkedIn Profile
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I want to cover how to optimize your LinkedIn profile so that people can find you.
Use Keywords In Your Headline
Your headline is the first thing people see when they go to your LinkedIn profile. Unless you change it, your headline will appear as your current or last position held.
Since this headline will appear in various places on LinkedIn, you want it to be more descriptive. The LinkedIn algorithm seems to put a lot of emphasis on the words used in the headline when ranking people, so make sure your headline includes your USP, benefits your company offers or your geographic location if you serve a specific area.
Include Keywords In Your Summary
After the headline, your summary is the first place that people will learn about you. Your summary is your elevator pitch. Make sure it looks clean and professional, while including the top keywords that you want to target.
Customize The Web Sites Option
So many people have this set to the default option (personal web site., company web site). LinkedIn allows you to make these more descriptive by using keywords as you can see below.
To do this, when adding your website select “other” from the drop-down menu and then manually key in your website title. Next paste your URL into the appropriate field and click “Save Changes.” You can do this with up to three (3) websites.
Optimize Your Text With Keywords
LinkedIn allows you to fill in descriptions in your profile headline, personal interests, summary, job title, and career history. Make sure, when filling out these sections, to use keyword-rich descriptions to draw relevant search engine traffic.
If you have an SEO background, this similar to the old keywords tag on web pages.
Use The Maximum Number of Characters
Each text field in LinkedIn allows a different number of characters. It is important to use all available characters because search engines like high word counts and lots of relevant keywords. Some character limits to keep in mind are:
• Headline – 120 Characters
• Status Field – 140 Characters
• Summary – 2,000 Characters
• Specialties – 500 Characters
• Company Name – 100 Characters
• Position (Job) Title – 100 Characters
• Position Description – 2,000 Characters
• Interests – 1,000 Characters
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